Malinga ndi International Data Corporation (IDC), kutumizidwa kwa mafoni apadziko lonse lapansi kudatsika ndi 9% pachaka mgawo lachiwiri la 2022, msika waku China waku China ukutumiza pafupifupi mayunitsi 67.2 miliyoni, kutsika ndi 14.7% pachaka.
Anthu ocheperako ndi ochepera akusintha mafoni awo, zomwe zimabweretsa kutsika kwa msika wa smartphone.Koma mbali inayo, msika wa smartwatches ukupitilira kukula.data ya counterpoint ikuwonetsa kuti kutumiza kwa smartwatch padziko lonse lapansi kudakula 13% pachaka mu Q2 2022, pomwe ku China, malonda a smartwatch adakula 48% pachaka.
Tili ndi chidwi: Pomwe kugulitsa mafoni akupitilira kuchepa, chifukwa chiyani mawotchi anzeru akhala okondedwa atsopano pamsika wa digito?
Kodi smartwatch ndi chiyani?
“Mawotchi anzeru atchuka m’zaka zingapo zapitazi.
Anthu ambiri amatha kudziwa bwino zomwe zidalipo kale, "smart bracelet".Ndipotu, zonsezi ndi mtundu wa "smart wear" mankhwala.Tanthauzo la "kuvala mwanzeru" mu encyclopedia ndi, "kugwiritsa ntchito ukadaulo wovala pamapangidwe anzeru a zovala za tsiku ndi tsiku, kupanga zida zovala (zamagetsi) mwazonse.
Pakali pano, mitundu yodziwika bwino ya kuvala mwanzeru imaphatikizapo kuvala m'makutu (kuphatikiza mitundu yonse ya mahedifoni), kuvala pamanja (kuphatikiza zibangili, mawotchi, ndi zina zotero) ndi kuvala kumutu (zida za VR/AR).
Mawotchi anzeru, monga zida zapamwamba kwambiri za wristband smart wear pamsika, zitha kugawidwa m'magulu atatu malinga ndi anthu omwe amawatumizira: mawotchi anzeru a ana amayang'ana kwambiri malo olondola, chitetezo ndi chitetezo, thandizo lophunzirira ndi ntchito zina, pomwe mawotchi anzeru achikulire. kuyang'ana kwambiri pakuwunika zaumoyo;ndi mawotchi akuluakulu anzeru amatha kuthandizira kulimbitsa thupi, ofesi yopita, kulipira pa intaneti ...... ntchito Ndizokwanira.
Ndipo kutengera ntchitoyo, mawotchi anzeru amathanso kugawidwa m'mawotchi azaumoyo komanso masewera, komanso mawotchi anzeru amtundu uliwonse.Koma awa onse ndi magulu ang'onoang'ono omwe angotuluka m'zaka zaposachedwa.Poyambirira, mawotchi anzeru anali "mawotchi amagetsi" kapena "mawotchi a digito" omwe amagwiritsa ntchito ukadaulo wapakompyuta.
Mbiri imayambira mu 1972 pamene Seiko wa ku Japan ndi Hamilton Watch Company ya ku United States anapanga luso la makompyuta a pamanja ndi kutulutsa wotchi yoyamba ya digito, Pulsar, yomwe inali ndi mtengo wa $2,100.Kuyambira nthawi imeneyo, mawotchi a digito akupitilizabe kusintha ndikusintha kukhala mawotchi anzeru, ndipo pamapeto pake adalowa mumsika wogula wamba chakumapeto kwa 2015 ndikulowa kwamitundu yayikulu monga Apple, Huawei ndi Xiaomi.
Ndipo mpaka lero, pali mitundu yatsopano yomwe ikulowa nawo mpikisano pamsika wa smartwatch.Chifukwa poyerekeza ndi msika wodzaza ndi ma smartphone, msika wovala wanzeru udakali ndi kuthekera kwakukulu.Ukadaulo wokhudzana ndi Smartwatch nawonso, wasintha kwambiri pazaka khumi.
Tengani Apple Watch monga chitsanzo.
Mu 2015, mndandanda woyamba 0 womwe unagulitsidwa, ngakhale ukhoza kuyeza kugunda kwa mtima ndikugwirizanitsa ndi Wi-Fi, umadalira kwambiri foni.Zinali m'zaka zotsatira zomwe GPS yodziimira, kusambira kwamadzi, kuphunzitsa kupuma, ECG, kuyeza mpweya wa magazi, kujambula tulo, kutentha kwa thupi ndi ntchito zina zamasewera ndi kuyang'anira thanzi zinawonjezeredwa ndipo pang'onopang'ono anakhala odziimira pa foni.
Ndipo m'zaka zaposachedwa, ndi kukhazikitsidwa kwa chithandizo chadzidzidzi cha SOS ndi kuzindikira ngozi zagalimoto, ntchito zamagulu achitetezo mwina zitha kukhala njira yayikulu mtsogolomo zosintha za smartwatch.
Chochititsa chidwi n'chakuti pamene m'badwo woyamba wa wotchi ya apulo idayambitsidwa, Apple idakhazikitsa Apple Watch Edition yamtengo wopitilira $12,000, pofuna kuyipanga kukhala chinthu chapamwamba chofanana ndi mawotchi achikhalidwe.Mndandanda wa Edition unathetsedwa m'chaka chotsatira.
Kodi anthu amagula mawotchi ati?
Pankhani ya malonda okha, Apple ndi Huawei panopa ali olakwa Pamwamba pa msika wa smartwatch wamkulu wapakhomo, ndipo malonda awo pa Tmall ndi oposa 10 kuposa Xiaomi ndi OPPO, omwe ali m'malo achitatu ndi achinayi.Xiaomi ndi OPPO sakudziwa zambiri chifukwa cholowera mochedwa (kuyambitsa mawotchi awo oyamba mu 2019 ndi 2020 motsatana), zomwe zimakhudza kugulitsa pamlingo wina.
Xiaomi kwenikweni ndi imodzi mwazinthu zomwe zimapanga upainiya mu gawo lovala, ndikutulutsa chibangili chake choyamba cha Xiaomi koyambirira kwa 2014. Malinga ndi International Data Corporation (IDC), Xiaomi adafikira kunyamula zida zonyamula 100 miliyoni zonyamula mu 2019 mokha, ndikuvala dzanja - ndiye chibangili cha Xiaomi - kutenga mbiri.Koma Xiaomi adayang'ana kwambiri chibangilicho, akungoyika ndalama mu Huami Technology (wopanga Amazfit yamasiku ano) mu 2014, ndipo sanayambitse mtundu wa smartwatch womwe unali wa Xiaomi.Zinali m'zaka zaposachedwa pomwe kuchepa kwa malonda a zibangili zanzeru kudakakamiza Xiaomi kulowa nawo mpikisano wamsika wa smartwatch.
Msika wamakono wa smartwatch umakhala wosasankha kwambiri kuposa mafoni a m'manja, koma mpikisano wosiyana pakati pa mitundu yosiyanasiyana udakalipobe.
Mitundu isanu yogulitsa kwambiri ma smartwatch pakadali pano ili ndi mizere yosiyana yazinthu pansi pawo, kutsata zosowa za anthu osiyanasiyana.Tengani Apple monga chitsanzo, Apple Watch yatsopano yomwe idatulutsidwa mu Seputembala chaka chino ili ndi mindandanda itatu: SE (chitsanzo chotsika mtengo), S8 (yozungulira mozungulira), ndi Ultra (katswiri wakunja).
Koma mtundu uliwonse uli ndi mwayi wopikisana nawo.Mwachitsanzo, chaka chino Apple idayesa kulowa nawo muulonda wakunja akatswiri ndi Ultra, koma sanalandiridwe bwino ndi anthu ambiri.Chifukwa Garmin, mtundu womwe unayamba ndi GPS, uli ndi mwayi wachilengedwe pamagawo awa.
Wotchi yanzeru ya Garmin ili ndi zida zamasewera apamwamba monga kuyitanitsa dzuwa, malo olondola kwambiri, kuyatsa kowala kwambiri kwa LED, kusintha kwamafuta komanso kusinthasintha kokwera.Poyerekeza, Apple Watch, yomwe ikufunikabe kuimbidwa kamodzi patsiku ndi theka ngakhale mutakweza (batire la Ultra limatenga maola 36), ndi "nkhuku" yochuluka kwambiri.
Moyo wa batri wa Apple Watch wa "tsiku limodzi" wakhala ukutsutsidwa kwa nthawi yayitali.Mitundu yakunyumba, kaya Huawei, OPPO kapena Xiaomi, ndiyabwino kwambiri kuposa Apple pankhaniyi.Pogwiritsa ntchito bwino, moyo wa batri wa Huawei GT3 ndi masiku 14, Xiaomi Watch S1 ndi masiku 12, ndipo OPPO Watch 3 ikhoza kufika masiku 10.Poyerekeza ndi Huawei, OPPO ndi Xiaomi ndizotsika mtengo.
Ngakhale kuchuluka kwa msika wa mawotchi a ana ndi kochepa poyerekeza ndi mawotchi akuluakulu, umakhalanso ndi gawo lalikulu la msika.Malinga ndi deta yamakampani a IDC, kutumizidwa kwa ma smartwatches a ana ku China kudzakhala pafupifupi zidutswa 15.82 miliyoni mu 2020, zomwe zimapanga 38.10% ya gawo lonse lamsika la smartwatches.
Pakadali pano, mtundu waling'ono wa BBK's Little Genius ndiwotsogola kwambiri pamsika chifukwa chongoyamba kumene, ndipo malonda ake onse pa Tmall ndi ochulukirapo kuposa a Huawei, omwe ali pachiwiri.Malinga ndi zomwe zikuyembekezeka, Little Genius pakadali pano amagawana nawo zopitilira 30% pamawotchi anzeru a ana, zomwe zikufanana ndi gawo la msika la Apple pamawotchi akulu akulu.
Chifukwa chiyani anthu amagula mawotchi anzeru?
Kujambulitsa zamasewera ndiye chifukwa chofunikira kwambiri chomwe ogula amagulira ma smartwatches, pomwe 67.9% ya ogwiritsa ntchito omwe adafunsidwa akuwonetsa izi.Kujambulitsa tulo, kuyang'anira zaumoyo, ndi malo a GPS ndi zolinga zomwe ogula oposa theka amagula mawotchi anzeru.
Xiaoming (dzina lachinyengo), yemwe adagula Apple Watch Series 7 miyezi isanu ndi umodzi yapitayo, adapeza smartwatch ndi cholinga chowunika thanzi lake tsiku lililonse ndikulimbikitsa masewera olimbitsa thupi.Patatha miyezi 6, akuona kuti zochita zake za tsiku ndi tsiku zasinthadi.
"Nditha kuchita chilichonse kuti nditseke bwalo la (zaumoyo), ndidzayima kwambiri ndikuyenda kwambiri pamoyo wanga watsiku ndi tsiku, ndipo tsopano nditsika poyambira njira yapansi panthaka ndikapita kunyumba, ndiye ndidzayenda mtunda wa makilomita 1.5 kuposa nthawi zonse ndipo amadya zopatsa mphamvu pafupifupi 80."
M'malo mwake, "thanzi", "kuyika" ndi "masewera" ndizomwe zimagwiritsidwa ntchito kwambiri ndi ogwiritsa ntchito smartwatch.61.1% ya omwe adafunsidwa adati nthawi zambiri amagwiritsa ntchito kuyang'anira thanzi la wotchiyo, pomwe opitilira theka adati nthawi zambiri amagwiritsa ntchito mawonekedwe a GPS komanso kujambula masewera.
Ntchito zomwe zingatheke ndi foni yamakono yokha, monga "foni", "WeChat" ndi "message", ndizochepa zomwe zimagwiritsidwa ntchito ndi mawotchi anzeru: 32.1%, 25.6%, 25,6% ndi 25.5% motsatira.32.1%, 25.6%, ndi 10.10% ya omwe adafunsidwa adati nthawi zambiri amagwiritsa ntchito izi pamawotchi awo anzeru.
Pa Xiaohongshu, kuwonjezera pa malingaliro ndi ndemanga zamtundu, kugwiritsa ntchito bwino ndi mawonekedwe a mawonekedwe ndizo zomwe zimakambidwa kwambiri pamawu okhudzana ndi smartwatch.
Kufuna kwa anthu pamtengo wamaso wa smartwatch sikuchepera kuposa kufunafuna kugwiritsa ntchito kwake.Kupatula apo, akamanena za zida zanzeru kuvala ziyenera "kuvala" pathupi ndikukhala gawo lachifanizo chamunthu.Choncho, pokambitsirana za mawotchi anzeru, adjectives monga "owoneka bwino", "wokongola", "otsogola" ndi "wosakhwima" nthawi zambiri amagwiritsidwa ntchito pofotokoza zovala.Ma adjectives omwe nthawi zambiri amagwiritsidwa ntchito pofotokoza zovala amawonekeranso pafupipafupi.
Kumbali ya kagwiritsidwe ntchito ka ntchito, kuphatikiza masewera ndi thanzi, "kuphunzira," "malipiro," "zachikhalidwe," ndi "masewera" alinso Awa ndi ntchito zomwe anthu amatchera khutu posankha smartwatch.
Xiao Ming, wogwiritsa ntchito smartwatch yatsopano, adati nthawi zambiri amagwiritsa ntchito Apple Watch kuti "apikisane ndi ena ndikuwonjezera mabwenzi" kuti apitilize kulimbikira kumamatira kumasewera komanso kukhala ndi thanzi labwino polumikizana ndi anthu.
Kuphatikiza pa ntchito zothandiza izi, mawotchi anzeru amakhalanso ndi maluso ang'onoang'ono achilendo komanso owoneka ngati opanda pake omwe amafunidwa ndi achinyamata ena.
Pomwe mitundu ikupitilira kukulitsa malo oyimba m'zaka zaposachedwa (Apple Watch yasintha kuchokera pamitundu 38mm ya m'badwo woyamba mpaka kuyimba kwa 49mm pamndandanda watsopano wa Ultra wachaka chino, ikukulirakulira pafupifupi 30%), zina zambiri zikutheka.
Nthawi yotumiza: Feb-10-2023
